Privacy Policy
Effective Date: August 25, 2026
Last Updated: August 25, 2026
At Amoura™, your privacy matters.
This Privacy Policy explains how Icon Studios LLC (“Icon Studios,” “we,” “us,” or “our”) collects, uses, stores, discloses, and protects information when you use Amoura, including the Amoura mobile application, feelamoura.ai, AI companion features, subscriptions, virtual items, support services, and related experiences.
Amoura is a private, intentional AI companion experience for adults 18 years of age and older. Amoura’s AI companions, called Flames, are fictional AI companions and are not human beings.
This Privacy Policy is intended to help you understand what information Amoura processes, why we process it, the circumstances in which service providers may process it on our behalf, and the choices available to you.
1. Scope of This Policy
This Privacy Policy applies when you:
Use the Amoura mobile application.
Visit feelamoura.ai.
Create, access, or manage an Amoura account.
Interact with Flames or other AI-generated features.
Use Energy Match, HeatSync, Ignited, Auras, Romantique, Bond Ring, or other Amoura features.
Purchase or use subscriptions, Auras, virtual items, or digital features.
Receive notifications or service communications from us.
Contact Amoura Support.
Otherwise interact with services operated by Icon Studios as part of Amoura.
Amoura’s current mobile launch is for iPhone through the Apple App Store.
This Privacy Policy does not govern third-party websites or services that Icon Studios does not own or control. Those services are governed by their own privacy policies.
2. Adult-Only Service
Amoura is intended only for adults.
You must be at least 18 years old, or the age of legal majority in your jurisdiction if higher, to use Amoura.
Amoura is not directed to children or minors. We do not knowingly maintain accounts for individuals who are not eligible to use the Service.
If we learn that a minor has provided personal information to Amoura or created an account in violation of our eligibility requirements, we may disable the account, delete associated information as appropriate, and take other steps permitted or required by law.
If you believe a minor has provided personal information to Amoura, contact:
3. Information We Collect
The information Amoura processes depends on how you use the Service.
A. Account and Profile Information
We may process information you provide when creating or managing your account, including:
Email address.
Display name or username.
Authentication method and account identifiers.
Age or date-of-birth information used for age eligibility.
Country, region, or jurisdiction information you provide.
Account settings.
Onboarding answers.
Connection preferences.
Flame selections.
Personalization choices.
Other profile information you choose to provide.
B. Conversations and AI Interaction Content
When you interact with Amoura, we process information needed to provide and personalize the companion experience.
This may include:
Messages and prompts you send.
Conversation history associated with your account.
The Flame or Flames you interact with.
Interaction context used to maintain continuity.
Onboarding and preference information used in the experience.
AI-generated responses associated with your interactions.
Feedback you provide about an interaction.
Other information you intentionally provide during a conversation.
Amoura is an AI companion experience. Conversations may therefore include personal, emotional, romantic, intimate, or otherwise sensitive subjects that you choose to discuss.
C. Product and Personalization Information
We may process information about how you use Amoura’s features, including:
Energy Match activity and selections.
HeatSync and connection-related progress.
Flame selections and interaction history.
Ignited subscription entitlement or access status.
Aura balances and Aura activity.
Romantique digital gift activity.
Bond Ring activity.
Feature usage and progression.
Notification preferences.
Other in-app selections or settings.
This information helps Amoura operate the experience you selected, preserve appropriate continuity, maintain digital balances and entitlements, and personalize the Service.
D. Purchase and Subscription Information
Purchases made through the Amoura iPhone application are processed through Apple.
We may receive information from Apple that is necessary to recognize and manage purchases and entitlements, such as:
Transaction or receipt identifiers.
Product purchased.
Subscription or entitlement status.
Purchase and renewal dates.
Expiration or cancellation status.
Refund or transaction-status information.
Other information Apple provides to validate or maintain a purchase.
Icon Studios does not receive or store your full payment-card number through Amoura.
Apple processes payment information under Apple’s own terms and privacy practices.
E. Technical and Usage Information
When you use Amoura, certain technical or usage information may be processed automatically, including:
Device type and model.
Operating-system version.
Amoura app version.
IP address.
Device language.
Time zone.
Session and timestamp information.
Screens or features used.
App events needed to operate features.
Crash or diagnostic information.
Performance and error information.
Login and account-security activity.
Security, fraud-prevention, or abuse-prevention signals.
Push-notification token and delivery information when notifications are enabled.
We use this information to operate Amoura, maintain reliability, diagnose problems, protect accounts, support users, and understand whether features are functioning as intended.
F. Support and Communications
If you contact Amoura Support, we may process:
Your email address and other contact information you provide.
The contents of your support request.
Screenshots or attachments you choose to send.
Troubleshooting information.
Previous communications related to the request.
Information needed to investigate and resolve your issue.
Please do not send passwords, full payment-card information, government identification numbers, or other information that is unnecessary for us to resolve your request.
G. Website Information
When you visit feelamoura.ai, our website and its hosting, security, or technical providers may process standard website information such as:
IP address.
Browser and device information.
Pages visited.
Approximate visit time.
Referral information.
Cookies, local storage, or similar browser technologies where used.
Technical information needed for website performance and security.
Information submitted through website forms.
The website may also use security or anti-abuse technologies where necessary to protect forms and website functionality.
4. Sensitive Information and Private Conversations
Amoura is designed for personal conversation. We understand that users may choose to discuss feelings, relationships, preferences, identity, emotional experiences, romantic topics, or other private subjects.
Please consider carefully what you choose to share with any online or AI-powered service.
You should not provide information that is unnecessary for the experience, such as:
Passwords or authentication credentials.
Government identification numbers.
Full financial-account or payment-card numbers.
Confidential medical records.
Confidential legal documents.
Private information about another person that you do not have permission to share.
Other information you would not want processed by an online AI service.
If you choose to provide personal or sensitive information during an interaction, it may be processed as described in this Privacy Policy to provide and operate the Service.
5. AI Processing
Amoura uses artificial intelligence systems to provide its companion experience.
To generate and personalize an interaction, Amoura may process information such as:
Your current message or prompt.
Relevant conversation context.
The Flame you are interacting with.
Onboarding or connection preferences.
Interaction history or personalization information relevant to the response.
Safety-related signals.
Technical information necessary to deliver the interaction.
Some of this information may be transmitted to third-party AI model or inference providers that process information on our behalf in order to generate or support Amoura features.
These providers do not become the Flame you are speaking with. Flames are fictional AI companions presented through the Amoura experience.
Automated systems may also evaluate interactions when reasonably necessary to operate safety features, protect the Service, prevent abuse, or enforce applicable policies.
In limited circumstances, authorized personnel or service providers may access information when reasonably necessary for purposes such as:
Responding to a support request.
Investigating a technical problem.
Protecting account or system security.
Investigating fraud or misuse.
Operating applicable safety systems.
Meeting legal obligations.
Performing controlled quality or reliability review.
Access is limited according to operational need and applicable safeguards.
6. Backend and Service Infrastructure
Amoura relies on service providers to operate the Service.
This includes Supabase, which provides backend infrastructure used by Amoura for application services such as account, database, and server-side functionality.
Amoura may also use other service providers for functions such as:
AI inference and generation.
Cloud or application infrastructure.
Email and support communications.
App diagnostics and reliability.
Security and fraud prevention.
Website hosting and security.
Push-notification delivery.
Other technical functions necessary to operate Amoura.
Service providers may process information only to the extent reasonably necessary to perform the services they provide to us or as otherwise permitted by law.
We require service providers that process personal information on our behalf to protect that information under contractual obligations and applicable privacy and security requirements.
7. How We Use Information
We use information to:
Provide and operate Amoura.
Create and manage accounts.
Authenticate users.
Generate AI companion interactions.
Personalize the Amoura experience.
Maintain appropriate conversational continuity.
Operate Energy Match and HeatSync.
Manage Ignited access and entitlements.
Maintain Aura balances and activity.
Operate Romantique, Bond Ring, and other digital features.
Validate App Store purchases and subscriptions.
Deliver notifications that users have enabled.
Respond to support requests.
Diagnose technical problems.
Maintain app performance and reliability.
Protect accounts and the Service.
Prevent fraud, abuse, and unauthorized use.
Operate applicable safety and integrity features.
Enforce our Terms of Use and other policies.
Comply with legal requirements.
Protect the rights, safety, security, and integrity of users, Icon Studios, and the Service.
Analyze and improve the quality, reliability, and user experience of Amoura.
Where appropriate, we may minimize, aggregate, or de-identify information used for analytics, quality, and product improvement.
8. Safety and Service Integrity Processing
Amoura contains safety and integrity systems appropriate to the Service.
These systems may process conversation content, account information, technical data, or safety-related signals when necessary to operate applicable safeguards, identify prohibited misuse, maintain adult-only boundaries, protect the Service, or respond to circumstances addressed by our policies.
This Privacy Policy describes the information-processing aspects of those systems.
For information about Amoura’s public safety commitments and the nature of the safeguards built into the experience, please review our Safety & Care page.
Amoura is not a medical provider, therapist, crisis service, or emergency service.
9. How We Disclose Information
We may disclose information in the following circumstances.
Service Providers
We may provide information to service providers that perform functions on our behalf, including backend infrastructure, AI processing, hosting, security, support, diagnostics, communications, and other technical services necessary to operate Amoura.
Apple and App Store Services
Apple independently processes information related to App Store accounts, purchases, subscriptions, refunds, and payment methods under Apple’s own terms and privacy policies.
Amoura may exchange transaction or entitlement information with Apple when needed to verify or maintain a purchase.
Legal Requirements
We may preserve or disclose information when we reasonably believe disclosure is required to:
Comply with applicable law.
Respond to valid legal process.
Comply with a court order or legally binding government request.
Protect our legal rights.
Investigate fraud or unlawful activity.
Protect the security or integrity of the Service.
Address circumstances in which disclosure is otherwise required by law.
Business Transactions
If Icon Studios is involved in a merger, acquisition, reorganization, financing, bankruptcy, sale of assets, or similar business transaction, information may be transferred as part of that transaction subject to applicable law.
With Your Direction or Consent
We may disclose information when you specifically direct us to do so or otherwise provide valid consent.
Aggregated or De-Identified Information
We may use or disclose information that has been aggregated or de-identified so that it cannot reasonably be used to identify you, subject to applicable law.
10. No Sale of Personal Information
Icon Studios does not sell your personal information.
We do not sell your private Amoura conversations.
We do not use your private Amoura conversations for third-party behavioral advertising.
Amoura does not serve third-party behavioral advertising inside the iPhone app at launch.
If these practices materially change, we will update our disclosures and provide any choices required by applicable law.
11. Apple Subscriptions and Purchases
Amoura’s current mobile launch uses Apple’s App Store purchase system for applicable subscriptions and in-app purchases.
Apple, not Icon Studios, handles your payment credentials and App Store billing account.
We may receive purchase and entitlement information from Apple so Amoura can provide the digital content or access associated with your purchase.
Deleting Amoura from your device does not cancel an Apple subscription.
Deleting your Amoura account also does not automatically cancel an Apple subscription. Apple subscriptions must be managed separately through your Apple Account.
Questions about an Amoura entitlement or in-app experience may be directed to:
Apple controls App Store payment processing, subscription cancellation, and refund eligibility under Apple’s applicable policies.
12. Product Improvement
We may use interaction information, feedback, usage information, technical information, and safety or quality signals to maintain and improve Amoura.
This can include evaluating:
Feature reliability.
Response quality.
Personalization performance.
Technical errors.
Safety-system performance.
Product usability.
Overall service quality.
Where appropriate, we use aggregation, de-identification, minimization, access controls, or other safeguards to reduce unnecessary use of identifiable information.
We do not sell private conversation content.
13. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
Provide the Service.
Maintain your account.
Preserve features you use.
Resolve support requests.
Maintain security.
Prevent fraud or abuse.
Meet legal obligations.
Resolve disputes.
Enforce agreements.
Maintain necessary business records.
Retention periods may vary depending on the type of information, why it is processed, account status, technical backup systems, security needs, and applicable law.
When information is no longer reasonably necessary, we may delete, de-identify, or aggregate it as appropriate.
Deleting the Amoura application from your device does not by itself delete your Amoura account.
14. Account Deletion
Amoura allows you to initiate permanent account deletion from inside the app through Delete Account.
Account deletion is permanent.
When an account is deleted, we delete or de-identify associated personal information from active systems, except where limited retention is reasonably necessary or permitted for purposes such as:
Compliance with law.
Fraud prevention.
Security.
Resolving disputes.
Enforcing agreements.
Maintaining records that we are legally permitted or required to retain.
Information may remain temporarily in protected backup systems until those backups are overwritten or expire through ordinary retention processes.
Where applicable, service providers processing personal information on our behalf are required to handle deletion in accordance with our instructions, contractual obligations, and applicable law.
Deleting your Amoura account does not automatically cancel an Apple subscription. Subscription management is separate and must be completed through your Apple Account.
For account-deletion assistance, contact:
15. Your Privacy Rights and Choices
Depending on where you live, you may have rights regarding your personal information.
These may include the right to:
Know whether we process personal information about you.
Access personal information we maintain about you.
Correct inaccurate personal information.
Request deletion of personal information.
Obtain a copy of certain personal information.
Request portability where applicable.
Object to or restrict certain processing where applicable.
Withdraw consent when processing is based on consent.
Opt out of certain processing where a right to opt out exists.
Appeal a denied privacy request where required by law.
Lodge a complaint with an applicable data-protection authority.
These rights vary by jurisdiction and may be subject to legal exceptions.
To make a privacy request, contact:
We may need to verify your identity before completing certain requests.
16. United States Privacy Rights
Residents of states with applicable comprehensive privacy laws may have additional rights concerning personal information.
Depending on the law that applies, these rights may include access, correction, deletion, portability, information about data practices, or the ability to opt out of certain processing.
Icon Studios does not sell personal information.
We do not use private Amoura conversations for third-party behavioral advertising.
If applicable law gives you the right to appeal our response to a privacy request, you may submit an appeal by contacting:
We will not discriminate against you for exercising a privacy right provided by applicable law.
17. EEA, United Kingdom, and Other International Privacy Rights
If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar data-protection requirements, our legal bases for processing may include:
Contractual necessity: Processing necessary to provide the Amoura Service you request.
Legitimate interests: Processing reasonably necessary to operate, secure, improve, and support Amoura, provided those interests are not overridden by your applicable rights.
Consent: Processing based on your consent where consent is required, including certain optional communications or device permissions.
Legal obligation: Processing necessary to comply with applicable law.
Depending on the law that applies to you, you may have rights to access, correct, delete, restrict, object to, or obtain a portable copy of certain personal information, and to withdraw consent where processing is based on consent.
You may also have the right to lodge a complaint with the data-protection authority responsible for your jurisdiction.
To exercise applicable rights, contact:
18. International Data Transfers
Icon Studios operates Amoura from the United States.
Information may be processed or stored in the United States or other countries in which our service providers operate.
Those countries may have privacy laws that differ from the laws where you live.
Where applicable law requires safeguards for an international transfer of personal information, we use legally recognized transfer mechanisms or other appropriate safeguards.
19. Security
We use reasonable technical, administrative, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include:
Access controls.
Authentication protections.
Encryption where appropriate.
Logging and monitoring.
Security review.
Vendor safeguards.
Other technical and organizational controls appropriate to the Service.
No online system, network, storage system, or method of electronic transmission can be guaranteed to be completely secure.
You are responsible for protecting your account credentials and for notifying Amoura Support if you believe your account has been accessed without authorization.
20. Notifications and Communications
If you enable notifications, Amoura may send push notifications related to the experience, account activity, product features, or other communications supported by the Service.
You can control push-notification permission through your iPhone settings and applicable in-app settings.
We may also send communications reasonably necessary for account, support, billing, security, legal, or service purposes.
Where marketing consent is required by law, marketing communications will be handled in accordance with those requirements.
21. Cookies and Website Technologies
feelamoura.ai may use cookies, local storage, website analytics, or similar technologies needed to:
Operate the website.
Maintain website security.
Understand basic website usage.
Diagnose technical problems.
Improve website performance and usability.
Protect forms from automated abuse.
Your browser may allow you to block or delete cookies or other stored website information.
Blocking certain technologies may affect website functionality.
22. Third-Party Links and Services
Amoura or feelamoura.ai may link to third-party websites or services, including Apple services.
Icon Studios does not control those third parties and is not responsible for their independent privacy practices.
Review the privacy policies of a third-party service before providing information directly to that service.
23. App Store Privacy Disclosures
Apple requires developers to provide information about certain data practices through App Store privacy disclosures.
Our App Store privacy disclosures are intended to summarize applicable data practices associated with the Amoura iPhone application.
This Privacy Policy provides broader information about our privacy practices.
Apple may independently process information when you use the App Store, your Apple Account, Apple subscription services, or Apple payment systems. Apple’s processing is governed by Apple’s own privacy practices.
24. Changes to This Privacy Policy
We may update this Privacy Policy as Amoura, applicable law, or our privacy practices change.
If a change is material, we may provide notice through the app, website, email, or another reasonable method as appropriate.
The “Last Updated” date at the top of this Policy identifies the most recent revision.
25. Contact Us
For questions, requests, or concerns about this Privacy Policy or our privacy practices, contact:
Icon Studios LLC
Email: [email protected]
Website: feelamoura.ai
Plain-English Summary
Amoura is an adult-only AI companion experience.
We process account information, conversations, preferences, Amoura feature activity, purchase and entitlement information, support communications, and technical information needed to provide, personalize, protect, and improve the Service.
Your conversations are processed by AI systems and may involve trusted service providers that help us operate Amoura. This includes backend infrastructure such as Supabase and third-party AI processing required to generate companion interactions.
Apple handles payment information for App Store purchases and subscriptions. Icon Studios does not receive or store your full payment-card number through Amoura.
We do not sell your personal information.
We do not sell your private Amoura conversations.
You can permanently delete your Amoura account through the app. Apple subscriptions must be canceled separately through your Apple Account.
For privacy help, contact: [email protected]
