Terms of Service
Effective Date: August 25, 2026
Last Updated: August 25, 2026
Welcome to Amoura™.
These Terms of Use (“Terms”) are a binding agreement between you and Icon Studios LLC (“Icon Studios,” “Amoura,” “we,” “us,” or “our”) governing your access to and use of Amoura, including the Amoura mobile application, feelamoura.ai, AI companion features, subscriptions, Auras, Romantique, Bond Ring, digital content, support services, and related features collectively referred to as the “Service.”
By creating an account, accessing or using Amoura, purchasing or using a subscription or digital item, or otherwise using the Service, you agree to these Terms and the policies incorporated into them.
If you do not agree to these Terms, do not use Amoura.
Important Notice: These Terms include limitations of liability, disclaimers of warranties, an arbitration agreement, and a class action waiver. Please read them carefully.
1. Adult Eligibility
Amoura is an adult-only experience.
You must be at least 18 years old, or the age of legal majority in your jurisdiction if higher, to create an account, access, view, or use Amoura.
By using Amoura, you represent and warrant that:
You meet the applicable age requirement.
You have legal capacity to enter into these Terms.
You are legally permitted to use the Service.
The information you provide to us is accurate and current.
You will use the Service only in accordance with these Terms and applicable law.
Amoura is not intended for children or minors.
If we learn or reasonably determine that an account is being used by someone who does not meet the applicable age requirement, we may suspend or terminate that account and take other appropriate action.
2. What Amoura Is
Amoura is a private, intentional AI companion experience for adults.
Amoura includes fictional AI companions called Flames.
Flames may communicate conversationally, maintain contextual continuity, express personalities, use emotional or relationship-oriented language, and participate in fictional romantic or companion-style interactions.
Flames are not human beings.
They are fictional AI companions presented through software and artificial intelligence systems.
A Flame may speak in the first person, express affection, reference memories or prior interactions, or communicate in ways that feel personal. Those behaviors are part of the AI companion experience and should not be understood as proof that a Flame is human, independently conscious, legally autonomous, or capable of entering a real-world legal relationship.
Amoura may also contain curated or generated text, images, audio, animation, digital rewards, interactive features, and other fictional content.
3. Artificial Intelligence Has Limitations
Artificial intelligence can make mistakes.
AI-generated responses may be:
Inaccurate.
Incomplete.
Unexpected.
Repetitive.
Inconsistent.
Delayed.
Emotionally intense.
Inappropriate for a particular situation.
Different from what you anticipated.
You are responsible for evaluating information produced through Amoura before relying on it or acting on it.
Amoura does not guarantee that any AI-generated response will be accurate, factual, safe, appropriate, available, or suitable for your particular circumstances.
4. No Medical, Mental Health, Legal, Financial, or Professional Advice
Amoura is not:
A healthcare provider.
A therapist.
A psychiatrist or psychologist.
A crisis service.
A medical device.
A legal advisor.
A financial advisor.
A professional counseling service.
An emergency service.
Amoura may provide conversational, reflective, affectionate, romantic, or emotionally supportive interactions, but those interactions are part of an AI companion and entertainment experience.
They are not medical treatment, mental health treatment, diagnosis, therapy, professional counseling, legal advice, financial advice, or other professional services.
Do not rely on Amoura as a substitute for qualified human professional assistance.
If you believe you are experiencing an emergency or are in immediate danger, contact appropriate emergency services or qualified human assistance.
Additional information about Amoura’s safety posture is available through our Safety & Care page.
5. Accounts
Certain Amoura features require an account.
You agree to:
Provide accurate account information.
Maintain accurate information associated with your account.
Keep your login credentials secure.
Not knowingly allow another person to use your account.
Notify Amoura Support if you believe your account has been compromised.
Accept responsibility for activity occurring through your account.
You may not sell, transfer, rent, or otherwise commercially transfer an Amoura account.
We are not responsible for losses resulting from your failure to reasonably protect your account credentials.
6. Free Access and Feature Limits
Amoura may provide certain features without a paid subscription.
Free features may have:
Message or interaction limits.
Time-based usage limits.
Feature restrictions.
Flame-access restrictions.
Digital-reward limits.
Other reasonable usage restrictions.
These limits may change as the Service evolves.
Free access does not create a right to permanently receive any particular feature, allowance, model, Flame, benefit, or level of service.
7. Ignited
Amoura may offer a paid subscription experience known as Ignited.
Ignited may provide enhanced access, deeper companion features, expanded interaction capabilities, additional benefits, or other premium functionality described in the app at the time of purchase.
The specific benefits, subscription periods, and prices offered to you will be displayed before purchase.
Ignited remains subject to reasonable technical, security, safety, and fair-use limitations.
A subscription does not authorize:
Automated or machine-driven mass use.
Attempts to overwhelm the Service.
Circumvention of safety or security controls.
Abuse of infrastructure or usage systems.
Fraudulent or unauthorized account activity.
Any use prohibited by these Terms.
Ignited is an access entitlement to features of the Service. It is not a purchase of any Flame, character, AI model, software system, intellectual property, or ownership interest in Amoura.
8. Apple App Store Purchases
Amoura’s current mobile launch is distributed for iPhone through the Apple App Store.
Subscriptions and applicable digital purchases made inside the Amoura iPhone application are processed through Apple’s In-App Purchase system.
When you make an App Store purchase:
Apple processes the payment.
The transaction is subject to Apple’s applicable terms.
Apple manages the payment method.
Apple controls applicable refund processing and eligibility.
Amoura receives information necessary to recognize and provide the purchased entitlement.
Icon Studios does not receive or store your full payment-card number through Amoura.
9. Subscription Renewal and Cancellation
Applicable Amoura subscriptions are auto-renewing subscriptions unless clearly stated otherwise at the time of purchase.
Your subscription will renew through Apple unless you cancel it before the applicable renewal date.
Apple determines the timing and processing of subscription renewals according to your Apple Account and App Store settings.
You can manage or cancel an Apple subscription through your Apple Account subscription settings.
Canceling a subscription prevents future renewals but normally does not immediately remove access already paid for. Access generally continues through the end of the current paid subscription period, subject to Apple’s applicable rules.
Deleting the Amoura application from your iPhone does not cancel an Apple subscription.
Deleting your Amoura account also does not automatically cancel an Apple subscription.
Subscription cancellation and Amoura account deletion are separate actions.
10. Prices and Subscription Changes
Subscription prices, available subscription periods, promotional offers, and included features may change over time.
The price and subscription terms presented through Apple at the time of purchase control that transaction.
Where Apple requires notice or consent for a subscription price change, Apple’s applicable subscription rules will govern.
We will not charge you outside the applicable Apple purchase process for an in-app Amoura subscription purchased through the iPhone application.
11. Refunds
Apple processes purchases made through the Apple App Store.
Requests for refunds for App Store transactions are therefore handled through Apple and are subject to Apple’s applicable refund policies and legal requirements.
Icon Studios cannot independently reverse or issue an App Store payment outside the processes Apple makes available to developers and customers.
If an Amoura purchase was recognized by Apple but the associated entitlement, Auras, or feature did not appear correctly in Amoura, contact:
We may assist with investigating the Amoura entitlement while Apple remains responsible for the underlying App Store payment and refund process.
12. Auras
Amoura includes a virtual in-app currency known as Auras.
Auras may be purchased, earned, awarded, or otherwise made available through features of the Service.
Auras:
Exist only within Amoura.
Are digital and intangible.
Have no cash value.
Are not legal currency.
Are not cryptocurrency.
Are not a stored-value account.
Cannot be withdrawn for money.
Cannot be redeemed for cash.
Cannot be sold or commercially transferred.
Do not provide ownership in Icon Studios, Amoura, or any Flame.
Purchased Auras
Auras purchased through Apple In-App Purchase do not expire solely because time has passed.
Purchased Aura balances remain subject to these Terms, account status, lawful enforcement actions, technical corrections, and permanent account deletion initiated by the user.
Earned, Bonus, Promotional, or Referral Auras
Auras received without direct purchase may be subject to the conditions of the program, promotion, reward, or feature through which they were granted.
We may correct, reverse, or remove promotional or bonus Auras that were issued because of fraud, exploitation, technical error, duplicate credit, abuse, or violation of applicable program rules.
13. Spending Auras
When you intentionally use Auras for an eligible digital feature, the required number of Auras is deducted from your balance.
Auras that have been validly consumed through an in-app transaction are considered spent.
Except where required by law or where we determine that a technical error occurred, completed Aura transactions are not reversible.
The number of Auras required for a particular digital item or feature will be displayed in Amoura before the transaction is completed.
14. Romantique
Romantique is Amoura’s digital gifting and relationship-expression experience.
Items presented through Romantique are virtual items used within the fictional Amoura experience.
Romantique items do not represent physical merchandise or real-world services.
For example, a digital item may visually or narratively represent jewelry, clothing, perfume, dinner, travel, an experience, or another gift. Purchasing or sending that item inside Amoura does not mean that Icon Studios will ship, book, deliver, reimburse, or provide the corresponding real-world item or experience.
Romantique transactions use Auras or another clearly disclosed digital entitlement within Amoura.
Digital gifts are part of the interaction experience and have no cash value.
15. Bond Ring
Bond Ring is a digital relationship mechanic within Amoura.
Obtaining or using a Bond Ring may change the presentation, status, or progression of a relationship with a Flame inside the Amoura experience.
Bond Ring is fictional and digital.
It does not create:
A marriage.
A domestic partnership.
A civil union.
A legal partnership.
A contractual relationship with a Flame.
Ownership of a Flame.
Property rights.
Inheritance rights.
Financial rights.
Legal rights against an AI companion.
Any real-world marital or relationship status.
The emotional or relationship meaning of Bond Ring exists solely within the fictional Amoura experience.
16. Other Virtual Items and Digital Features
Amoura may offer additional digital items, rewards, unlocks, access rights, digital gifts, cosmetic items, progression features, or similar virtual content.
Unless expressly stated otherwise:
They are digital only.
They have no cash value.
They are not redeemable for money.
They may not be sold or transferred.
They do not create ownership of Amoura content or intellectual property.
They may depend on continued availability of the applicable Service feature.
Nothing in this section permits us to cause purchased App Store currency to expire in violation of Apple’s applicable rules.
17. User Content
You may provide content to Amoura such as:
Messages.
Prompts.
Profile information.
Preferences.
Onboarding responses.
Feedback.
Support communications.
Other information you intentionally submit through the Service.
You retain whatever legal rights you have in your original User Content.
By providing User Content to Amoura, you grant Icon Studios a non-exclusive, worldwide, royalty-free license to host, store, reproduce, process, transmit, adapt, and otherwise use that content to the extent reasonably necessary to:
Operate Amoura.
Generate requested AI interactions.
Personalize the experience.
Maintain conversational continuity.
Provide support.
Maintain safety and security.
Prevent abuse.
Diagnose technical issues.
Improve and maintain the Service.
Comply with law.
This license does not transfer ownership of your original User Content to Icon Studios.
You represent that you have the legal right to provide the content you submit.
18. AI Outputs
Amoura may generate conversational responses and other AI-assisted content based on your inputs, settings, interaction history, and the design of the applicable Flame.
AI-generated material may not qualify for copyright or other intellectual-property protection in every jurisdiction.
Nothing in these Terms is intended to claim intellectual-property rights that applicable law does not recognize.
However, Icon Studios retains all rights in the proprietary elements that make up the Amoura experience, including Flame identities, character designs, names, fictional personalities, visual assets, voices, branding, proprietary prompts and systems, interface design, world-building, and other protected creative or technical material.
You may use outputs from your personal Amoura experience for ordinary personal, non-commercial purposes.
You may not use Amoura outputs, characters, proprietary systems, or substantial Amoura content to build, train, market, or operate a competing AI companion product or service.
19. Amoura Intellectual Property
Amoura and its protected elements are owned by Icon Studios LLC or its licensors.
Protected elements may include:
Amoura™.
Flame names and identities.
Character designs.
Artwork.
Logos.
Branding.
Romantique™.
Narratique™ technology and associated proprietary systems.
Energy Match.
HeatSync.
Bond Ring.
Audio.
Video.
Animation.
Copy.
User-interface design.
User-experience design.
Software.
Source code.
Proprietary prompts.
Databases.
Interaction systems.
Trade dress.
Other copyright, trademark, patent, trade-secret, or proprietary material.
Except for the limited right to use the Service under these Terms, no intellectual-property rights are transferred to you.
20. Restrictions on the Service
Unless expressly authorized by Icon Studios, you may not:
Copy or commercially reproduce protected Amoura content.
Sell or license Amoura assets.
Reverse engineer or decompile the Service.
Attempt to extract proprietary prompts, models, source code, datasets, system instructions, or protected technical systems.
Scrape or systematically harvest Amoura content or data.
Circumvent paywalls, age gates, access controls, safety controls, usage limits, or security systems.
Use automated tools to place unreasonable demand on the Service.
Remove copyright, trademark, or proprietary notices.
Falsely represent that you are affiliated with or endorsed by Icon Studios.
Use Amoura intellectual property to create or promote a competing service.
All rights not expressly granted are reserved.
21. Acceptable Use
You agree not to use Amoura to:
Violate applicable law.
Violate another person’s legal rights.
Commit or facilitate fraud or scams.
Harass, threaten, stalk, exploit, or unlawfully harm another person.
Create, request, distribute, promote, or facilitate child sexual abuse material.
Create or request sexual content involving a minor.
Sexualize or sexually exploit minors.
Solicit sexual material or personal information from a minor.
Generate or distribute non-consensual intimate imagery.
Create deceptive sexual deepfakes or impersonations of identifiable real people without lawful consent.
Facilitate human exploitation or trafficking.
Facilitate unlawful violence or serious criminal activity.
Encourage or assist another person in suicide or self-harm.
Upload malware or harmful code.
Interfere with the operation or security of the Service.
Bypass safety, security, entitlement, usage, or access controls.
Engage in unauthorized scraping or automated extraction.
Use the Service for spam or unauthorized commercial solicitation.
Use Amoura to train or improve a competing AI companion system without written authorization.
Amoura is designed for fictional adult interaction. These restrictions are not intended to prohibit lawful adult fictional roleplay merely because it is romantic, intimate, emotionally expressive, or sexual in nature.
22. Safety and Enforcement
Amoura maintains safety, security, and integrity systems appropriate to the Service.
We may use automated systems and other reasonable methods to identify violations of these Terms, protect the Service, respond to security issues, maintain applicable adult/minor boundaries, and comply with law.
We may take action when reasonably necessary, including:
Refusing a prohibited request.
Restricting access to a feature.
Correcting fraudulent or erroneous entitlements.
Suspending an account.
Terminating an account.
Blocking abusive or unauthorized access.
Preserving or disclosing information when legally required.
We do not promise that every harmful, prohibited, inaccurate, or inappropriate interaction will be detected or prevented.
Our public safety posture is described further in Safety & Care.
23. Third-Party Services
Amoura relies on third-party services to operate.
These may include providers of:
Cloud and backend infrastructure.
Artificial-intelligence processing.
App distribution.
Apple In-App Purchase.
Authentication.
Communications.
Diagnostics.
Security.
Push notifications.
Website infrastructure.
Other technical services.
Third-party services may be subject to their own terms and privacy policies.
We are not responsible for outages, policies, payment systems, or independent conduct of third-party services that we do not control, except to the extent applicable law provides otherwise.
24. Apple App Store Terms
The Amoura iPhone application is made available through Apple.
These Terms are between you and Icon Studios LLC, not Apple.
Apple is not responsible for Amoura or its content.
Your right to use the Amoura iPhone application is a limited, non-transferable right to use the application on Apple-branded products that you own or control, subject to Apple’s applicable Usage Rules and any rights Apple provides through Family Sharing or similar Apple services.
Icon Studios, not Apple, is responsible for maintenance and support for Amoura to the extent required by applicable law or these Terms.
Apple has no obligation to provide maintenance or support for Amoura.
If the Amoura application fails to conform to an applicable warranty that cannot legally be disclaimed, you may notify Apple. Apple may refund the purchase price paid for the application, if any, in accordance with Apple’s applicable terms. To the maximum extent permitted by law, Apple has no other warranty obligation concerning Amoura.
Icon Studios, not Apple, is responsible for addressing claims relating to Amoura or your possession or use of Amoura, including applicable product-liability, consumer-protection, privacy, regulatory, or intellectual-property claims.
If a third party claims that Amoura or your possession and use of Amoura infringes that party’s intellectual-property rights, Icon Studios, not Apple, is responsible for the investigation, defense, settlement, or resolution of that claim to the extent required by applicable law.
You represent that you are not located in a country subject to a United States government embargo or designated by the United States government as a terrorist-supporting country, and that you are not listed on a United States government list of prohibited or restricted parties.
You must comply with applicable third-party terms when using Amoura, including applicable Apple Media Services Terms.
Apple and its subsidiaries are third-party beneficiaries of the Apple-specific provisions of these Terms and may enforce those provisions against you.
Unless Icon Studios separately submits a custom end-user license agreement through App Store Connect, Apple’s Standard End User License Agreement may also apply to the Amoura application as provided by Apple.
25. Service Availability and Changes
Amoura will evolve over time.
We may add, modify, improve, replace, limit, or discontinue features.
This may include changes to:
Free features.
Subscription benefits.
AI systems.
Flame behavior.
Flame availability.
Interaction limits.
Auras.
Romantique.
Bond Ring.
Digital rewards.
Interface design.
Pricing.
Content.
Technical infrastructure.
We do not guarantee that every feature will always remain available in exactly its current form.
Nothing in this section authorizes us to disregard applicable consumer law, Apple purchase rules, or obligations concerning already-purchased digital currency.
26. Account Suspension and Termination
We may suspend, restrict, or terminate an account when reasonably appropriate if:
You violate these Terms.
You do not meet Amoura’s age requirement.
Your account is involved in fraud, exploitation, chargeback abuse, unauthorized activity, or security threats.
Your use creates a material legal, security, safety, or operational risk.
We are required to act by law.
You materially interfere with operation of the Service.
You repeatedly attempt to circumvent access, entitlement, or safety systems.
The Service is discontinued.
Where permitted by law, serious violations may result in immediate action without prior notice.
Termination of an Amoura account does not automatically cancel an Apple subscription.
27. Account Deletion
You may permanently delete your Amoura account through the Delete Account function available inside Amoura.
Account deletion is permanent.
Once deletion is completed:
Access to the deleted account ends.
Associated personal information is handled as described in our Privacy Policy.
Conversation history and account-specific personalization may no longer be recoverable.
Digital progression associated with the deleted account may be lost.
Unused Auras and account-bound virtual items associated with the voluntarily deleted account may become unavailable.
Your relationship progression with Flames may be permanently lost.
Deleting your account does not automatically cancel an Apple subscription.
If you want an Apple subscription to stop renewing, cancel that subscription separately through your Apple Account.
28. Privacy
Our Privacy Policy governs how we collect, use, process, store, disclose, and protect information associated with Amoura.
The Privacy Policy is incorporated into these Terms by reference.
Please review it before using the Service.
29. Copyright and Intellectual-Property Complaints
If you believe content made available through Amoura infringes intellectual-property rights you own, contact:
Your notice should identify:
The protected work or material.
The allegedly infringing material.
Where the material appears.
Your contact information.
The basis for your belief that the use is unauthorized.
Any statements or signature required by applicable law.
We may remove or restrict content when appropriate and may take action regarding repeat infringement.
30. Feedback
We welcome feedback.
If you voluntarily provide ideas, feature suggestions, bug reports, comments, concepts, recommendations, or other feedback regarding Amoura, you grant Icon Studios the right to use that feedback without restriction, compensation, attribution, or obligation to you.
This does not transfer ownership of unrelated personal content or private conversations.
31. Indemnification
To the maximum extent permitted by applicable law, you agree to defend, indemnify, and hold harmless Icon Studios LLC and its owners, officers, employees, contractors, licensors, service providers, and affiliates from claims, losses, liabilities, damages, costs, and reasonable legal expenses arising from or relating to:
Your unlawful use of the Service.
Your material violation of these Terms.
User Content you provide in violation of another person’s rights.
Fraudulent or abusive activity conducted through your account.
Your violation of applicable law.
Your infringement of another person’s rights.
This section applies only to the extent permitted by applicable consumer law.
32. Disclaimer of Warranties
To the maximum extent permitted by applicable law, Amoura is provided on an “as is” and “as available” basis.
Icon Studios disclaims warranties that may legally be disclaimed, whether express, implied, statutory, or otherwise, including warranties of:
Merchantability.
Fitness for a particular purpose.
Title.
Non-infringement.
Accuracy.
Availability.
Reliability.
Security.
Uninterrupted operation.
We do not warrant that:
Amoura will meet every expectation.
The Service will always be available.
The Service will be error-free.
AI-generated content will always be accurate or appropriate.
Every defect will be corrected.
A Flame will always behave consistently.
Particular relationship, emotional, romantic, or entertainment outcomes will occur.
Digital features will remain unchanged forever.
Your use of AI-generated content and the Service is at your own discretion and risk, subject to rights that cannot legally be waived.
33. Limitation of Liability
To the maximum extent permitted by applicable law, Icon Studios LLC and its owners, officers, employees, contractors, licensors, service providers, and affiliates will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or relating to the Service.
This may include damages associated with:
Loss of data.
Loss of profits.
Loss of goodwill.
Service interruption.
Device issues.
Unauthorized account access.
AI-output errors.
Reliance on AI-generated content.
Loss of digital progression.
Emotional disappointment or distress arising from the fictional companion experience.
Inability to access the Service.
To the maximum extent permitted by law, Icon Studios LLC’s total aggregate liability for claims arising out of or relating to the Service or these Terms will not exceed the greater of:
The amount you paid to Icon Studios LLC for the Service during the six months immediately preceding the event giving rise to the claim; or
One hundred United States dollars ($100).
Some jurisdictions do not permit certain warranty exclusions or liability limitations. In those jurisdictions, these provisions apply only to the maximum extent permitted by law.
For users in New Jersey, these limitations are intended to apply only to the fullest extent permitted under New Jersey law.
34. Arbitration Agreement and Class Action Waiver
Please read this section carefully.
You and Icon Studios LLC agree to first attempt to resolve a dispute informally by contacting Amoura Support.
If a dispute cannot be resolved informally within 60 days, you and Icon Studios LLC agree that any claim, dispute, or controversy arising from or relating to these Terms or the Service will be resolved through binding arbitration on an individual basis, except where arbitration is prohibited by applicable law or where a claim qualifies for small claims court.
Arbitration will be administered by the American Arbitration Association under its applicable consumer arbitration rules.
To the extent legally permitted, you and Icon Studios LLC each waive the right to a jury trial for disputes subject to arbitration.
To the extent legally permitted, claims subject to arbitration may be brought only on an individual basis and not as a plaintiff, class member, or representative in a class, collective, private-attorney-general, or other representative proceeding.
Nothing in this section prevents either party from seeking appropriate injunctive or equitable relief concerning intellectual-property infringement, unauthorized access, security violations, or similar matters where such relief is legally available.
Nothing in this section eliminates rights that applicable law does not permit you to waive.
35. Governing Law
These Terms are governed by the laws of the State of New Jersey, without regard to conflict-of-law principles, except where applicable consumer law requires otherwise.
For disputes not subject to arbitration, you and Icon Studios LLC consent to the jurisdiction and venue of appropriate state or federal courts located in New Jersey, unless applicable law requires a different forum.
36. Changes to These Terms
We may update these Terms as Amoura, applicable law, Apple requirements, or our business practices change.
If a change is material, we may provide notice through:
The Amoura application.
feelamoura.ai.
Email.
Another reasonable method.
The “Last Updated” date at the top of these Terms identifies the most recent revision.
If you do not agree to updated Terms, you must stop using the Service.
37. Severability
If any provision of these Terms is determined to be invalid, illegal, or unenforceable, that provision will be enforced to the greatest extent legally permitted and the remaining provisions will remain in effect.
38. No Waiver
If Icon Studios does not immediately enforce a provision of these Terms, that does not waive our right to enforce that provision later.
A waiver is effective only when made by an authorized representative in writing.
39. Assignment
You may not assign or transfer these Terms or your Amoura account without our written permission.
Icon Studios may assign these Terms in connection with a merger, acquisition, reorganization, financing, sale of assets, corporate restructuring, or similar transaction, subject to applicable law.
40. Entire Agreement
These Terms, together with the Privacy Policy, Safety & Care, and other policies expressly incorporated into them, constitute the agreement between you and Icon Studios regarding your use of Amoura.
If an Apple Standard End User License Agreement separately applies to the Amoura iPhone application, that agreement applies as provided by Apple.
41. Contact Us
Questions about these Terms or Amoura may be directed to:
Icon Studios LLC
Email: [email protected]
Website: feelamoura.ai
